+84 (0) 24 35537799 | (0) 963636066

Market Research

OCD Management Consulting Co.

Our comprehensive research, training and consulting services provided to both local and international organizations working in Vietnam has been unparalleled since the company’s founding in 2003. Our longstanding awareness of Vietnam industry dynamics, and both the challenges and opportunities within, brings a significant advantage to our clients. Our four domains of service are:

• Business Strategy Consulting
• Management Systems Consulting
• Market Research
• Management Training

OCD Market Research
Bringing clarity to complexity

What we do

We provide comprehensive market research and thorough data analyses tailored to our client’s needs. Our services stretch from data collection to data analysis and advisory services. The goal is simple: generate insight, expose challenges, highlight opportunities, and bring clarity to complexity. This clarity sets the foundation for faster, safer decisions that maximize impact and sustain growth.

How we do it

Innovative, dynamic and context-based methodologies and practices are our specialty. We perform Industry-wide Analyses, Product-specific Research, both Customer and Employee Satisfaction Surveys, Distribution Channel Analyses and everything in between. When the research is complete, we also advise on where to invest and where to divest, while also bringing innovative avenues for growth to the surface. In addition to these client-based activities, we turn secondary data from rapidly developing, opportunity-rich industries into actionable suggestions for investment.
What we guarantee

  • Meaningful and valuable data
  • Within budget and on time
  • Clients' research never published
  • A consistent review process

Who we serve

  • Private & public sectors
  • Local & international organizations
  • Well established enterprises and young start-ups

Who we are

OCD Market Research Director

Mr. Nguyen Duc Quyen is a PMI-certified, 10-year veteran of Project Management. His track record of delivering high-quality projects on time and within budget is staggering.

From 2012 to 2014, Mr. Quyen successfully managed a series of multi-site, multi-level market research projects for SOHACO Group, Vietnam Cement Industry Corporation (VICEM), and Thien Thao Pharmaceutical Corporation-Meiji Co., Ltd.

Mr. Quyen has also led large-scale customer satisfaction surveys for each of Electricity of Vietnam's regional power corporations: the Southern Power Corporation (EVN SPC), Northern Power Corporation (EVN NPC), Center Power Corporation (EVN CPC), Hanoi Power Corporation (Hanoi EVN) and Danang Power Company.

Mr. Quyen holds a BS in Computer science from Hanoi National University and became a certified PMP through USA's Project Management Institute in 2009. He will finish his MBA with CFVG in 2016.

OCD Senior Statistician

Assoc Prof, Doctor Tang Van Khien is the former director of Vietnam Institute of Statistical Science and is OCD's senior statistical consultant.

With over 45 years of experience designing and implementing nationwide research projects for UNDP, World Bank and UNPA, Dr. Khien is undoubtedly Vietnam's most prominent and knowledgeable statistician.

He has also been the Person in Charge of more than 12 ministry level research projects, the author/co-author of 11 Statistical Science books and over 80 articles.

Dr. Khien has been the key designer of OCD big market research projects including Customer Satisfaction Surveys for Electricity of Vietnam's regional power corporations Southern Power Corporation (EVN SPC), Northern Power Corporation (EVN NPC), Center Power Corporation (EVN CPC), Hanoi Power Corporation (Hanoi EVN) and Danang Power Company, as well as for Vietnam Cement Industry Corporation (VICEM).  

Mr. Khien completed his PHD in Statistical Science in Russia in 1983.

OCD Senior Data Analyst
Ms. Tran Chung Thuy is OCD’s senior market research consultant and is concurrently the Vice Head Lecturer of Mathematical Finances in the Department of Mathematical Economics at National Economics University (NEU) and Deputy Manager at the Centre of Social Economic Data Processing and Forecast (CSEDPF). Her specialty is in conducting data analyses and in evaluating capital projects.

While consulting through OCD, Ms. Thuy draws on more than 14 years' experience in managing MBA programs and consultations for a variety of businesses in Vietnam. She has delivered many training courses for businesses and other training programs held by NEU. She has risen to a level of prominence in Vietnam as a trainer in various data analysis methodologies.

Thuy holds both a Master's degree in Mathematics concentrating on Probability and Statistics and a Master’s degree of Public Policy from the Kennedy School of Government, Harvard University through the FULBRIGHT program. She is set to complete her PhD in Mathematical Economics at Vietnam's National Economics University soon.

Contact us

Mr. Nguyễn Đức Quyền | Director, Market Research
OCD Management Consulting Co.

Hanoi office: 137 Chua Lang Street, Dong Da District, Hanoi, Vietnam
HCMC office: Unit 502, 18B Nam Quoc Cang Street, District 1, HCMC

Web: http://ocd.vn Facebook: http://www.facebook.com/OCDConsulting
Email:  This email address is being protected from spambots. You need JavaScript enabled to view it.  | Handphone: 0984404330

For more information about OCD's Market Research Service, please refer to Market Research Experience.


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Contact us

  • Hanoi: (84-24) 3553 7799
  • HCMC: 090307 8809
  • Hotline: 09 6363 6066

Head Office: Floor 18, Viwaseen Tower, 48 To Huu, Trung Van, Nam Tu Liem, Ha noi, Vietnam

Rep Office: B0609, B Tower, The Gold View, 346 Ben Van Don St., Ward 1, Dist. 4, HCMC, Vietnam