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Commercialization strategy for the electronic tracebility service (TraceVerified) for Sac ky Hai Dang scientific services JSC(EDC-HD)

From 2012, the EDC-HD was supported by GCF fund (from Denmark) to implement project "Supplying electronic tracebility system and consultancy services, laboratory management trainning for export firms" (called "TraceVerified project").

During 2012 - 2014 period, this project had implemented various practical activities to help Vietnamese export firms to meet timely and accurately the requirements of foreign customers about tracing the origin of food and agricultural products exported from Vietnam, and this project was concerned by many businesses in the supply chain of food and agricutural products. EDC-HD had also conducted a number of rapid surveys about tracebility service potential market and received positive feedback. However, due to institutional context, pursuing a policy to commercializing the electronic tracebility service in a sustainable way still faced many difficulties and challenges. 

By June 2014, GCF's support for TraceVerified was nearly end. In order to orient the development of the electronic tracebility service that TraceVerified had been initated over the past two years towards the commercialization, EDC-HD had proposed to GCF fund using qualified counselors. This proposal was about supporting BOD in assessing potential market, oppotunities as well as threads, and briefing concrete roadmap when commercialize electronic tracebility service. 

With that goal, EDC-HD's management team had collaborated with OCD Management Consulting - an independent and reputable management consulting company in Hanoi with more than 10 years of extensive experience in consulting and building business strategy - to submit a detailed proposal for implementing this project. 

The project aimed to establish a business, develop a commercialization strategy for electronic tracebility service (TraceVerified) after the end of GCF's support in the second half of 2014, including: strategies for electronic tracebility service, target market selection, competitive advantage, core competencies, strategic initiatives for strategic deployment. At the same time, OCD Management Consulting had also assisted in conducting marketing & sales, management actitivities for the newly seperated company from TraceVerified. 

By May 2015, OCD Management Consulting had continued to advise and successfully support the M&A of EDC-HD traditional food testing service with Eurofins Scientific, established Eurofins Sac Ky Hai Dang LLC. 

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