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This 62-Year-Old Vietnamese Entrepreneur Is Using Foodtech To Eat Safer

62-year-old Nguyen Thi Hong Minh is perhaps one of the most interesting and qualified foodtech entrepreneurs you’ll meet in Vietnam.

A seafood processing engineer by trade, she was among an international class made up of students from 30 countries to study at the Astrakhan Institute of Fish Industry and Economy in Russia, while her country was at war.


“I studied in Russia from 1969 to 1975, it was a long time ago but during this time Vietnam was in war. When we came to Russia, it was a new life for me — the culture and language, everything was new,” she remembered.

After the war, she returned to Southeast Asia, got her PhD in political economy and was eventually appointed as the Deputy Minister of Fisheries to head up food safety and fishery exports in Vietnam.

Due to her background, Dr. Nguyen naturally grew passionate on the topics of food safety, transparency and traceability. For those unfamiliar, traceability is an internationally-recognized methodology to collect and offer transparent information about the food that is eaten or sold to determine whether it is safe or of high quality.
Her startup TraceVerified, an electronic traceability system for food products in Vietnam, started off as a Danish government-backed project that appointed the semi-retired Dr. Nguyen as director. An electronic system was sorely needed in Vietnam as most food producers are currently running their own traceability systems on paper.

“Electronic traceability is based on the principle of global code. It lets people have access to real-time information, helps manage records properly and retrieves information easily — and I think that is the advantage of using technology for food traceability,” she said.

OCD Management Consulting has been advisor to TraceVerified since 2011, first to develop a project proposal for “Applying Electronic Traceability System for Seafood Exporters in Vietnam” that got funding from the Danida Challenge Fund Global Competitiveness Facility (2011-2014). Since 2015, OCD Management Consulting continues to advise the commercialization of this service (now named TraceVerified: www.traceverified.com) and the scaling up of TraceVerified service in food production industry in Vietnam, as well as the establishment of a Food Transparency Association to unite ethical food producers who voluntarily adopt electronic traceability and make their tracing information transparent and accessible to consumer via smart app.

For the full article, please click here.

Source: http://www.forbes.com/

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