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Innovation for Competitiveness

Conference “Innovation for Competitiveness” was hosted by Vietnam - Belgium Master program to find solutions for businesses and organizations in the context of integration and competition.

Attending the conference, Mrs. Nguyen Thi Nam Phuong, founder and chief consultant of OCD Management Consulting, co-founder of OMT - Online Management Trainning shared about the practical application in innovation governance in the case of Vietnam in two specific areas of marketing and public management. 

In the context of Vietnam joined the ASEAN Economic Community and the TPP, one of indispensable elements of local firms is innovation for competitiveness. It is not simply about “changing” and creating something “new”, but also about correct approaching the needs of target customers or people in need, risk - taking and being flexible to make them satisfied with that solution. The challenge would be the way or any tool that helps businesses and organizations finding strategies to increase competitive power compared to competitors. 

To have competitive strategy in new period, instead of relying on their advantages as cheap labor or relationship factors, businesses need more basic methods and knowledge. However, lacking in panoramic view and imitative applying knowledge prevent many Vietnamese enterprises from success in entering international area, and even earning sustainable advantage in domestic market. Therefore, due to current fierce competition, enterprises need to innovate all processes, especially strategic marketing and public management. 

That is why Vietnam - Belgium Master program with more than 20 years experience in training organizing seminar “Innovation for Competitiveness, strategies, tools, applications in communication marketing and public management”. This seminar is one of several activities of Vietnam - Belgium Master program in order to support businesses through sharing expertise and practical application. 

Source: Vietnam - Belgium Master program

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