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Vietnam Market Research: Customer Satisfaction Surveying & Analysis for Southern Power Corporation (EVN-SPC, 2015)

In December of 2015, the OCD Market Research team performed customer satisfaction research for the Southern Power Corporation (SPC), a regional body of Electricity of Vietnam (EVN), Vietnam's largest energy company. EVN-SPC provides the majority of energy to Southern Vietnam and has all 20 cities and provinces under its umbrella of services, including Can Tho, Dong Nai, Binh Duong, Vung Tau, among others.


This market research project was implemented in each of these 20 cities and provinces while utilizing about 8000 organizational and household customers as the sample size. The overarching objective was to obtain relevant data on the level of customer satisfaction that will generate insight for EVN-SPC, thereby informing their strategy-making process and ultimately boosting customer satisfaction. This market research project is only one among many implemented through OCD Management Consulting's Market Research team.

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