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OCD news

Pharmaceutical Market Research: Data collection and analysis for SOHACO Trading and Pharmaceutical Group

In 2014, the OCD Market Research team performed in-depth research on the pharmaceutical market in Vietnam for the SOHACO Trading and Pharmaceutical Group JSC. The aim of this market analysis was to collect and analyze information on the pharmaceutical market in Vietnam, and to ultimately strengthen this emerging pharmaceutical group's business strategy.

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Vietnam Market Research: Customer Satisfaction Surveying & Analysis for Danang Power Corporation (EVN-DPC, 8/2014)

In August of 2014, the OCD Market Research team performed customer satisfaction research for the Danang Power Corporation (DPC), a regional body of Electricity of Vietnam (EVN), Vietnam's largest energy company. EVN-DPC provides the majority of energy to Danang and has all districts under its umbrella of services.

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Addressing needs and planning for the future: EVN customer satisfaction

Identifying and addressing customers’ needs: OCD teams up with Vietnam’s leading public utility (EVN) and World Bank to improve EVN customer satisfaction

 

Taking the World Bank’s recommendations into honest account, Electricity of Vietnam began utilizing OCD to conduct nationwide surveys and data analyses on the satisfaction of both industrial and household electricity clients; all while deploying World Bank recommended customer satisfaction metrics. In the project’s inaugural survey, OCD surveyed over 31,000 of these clients in record time across all 63 provinces of Vietnam, developed new benchmarking models for customer satisfaction and set the foundation for annual surveys on a much larger scale and more specified criteria. After the data was gathered and analyzed, OCD provided EVN with actionable insights and management training.

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Info-graphic: OCD Market Research in Vietnam in numbers (2013-2014)

The years of 2013 and 2014 have marked a milestone for OCD Market Research service, with a record number of market research  projects commissioned to OCD by VNR 500 Corporations, including Vietnam Electricity (EVN) and its member companies: Northern Power Corporation, Central Power Corporation, Southern Power Corporation, Thien Thao Pharmaceutical JSC, SOHACO Trading and Pharmaceutical Group JSC, Vietnam Cement Industry Corporation (VICEM) and member companies: VICEM Bim Son Cement JSC, But Son Cement JSC, VICEM Hai Phong Company Limited, to name a few.


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Supporting a startup, Student Exchange Vietnam

Helping other businesses to succeed has always been in the DNA of OCDers. This year we are privileged to support a women-led Vietnamese startup, Student Exchange Vietnam (www.studentexchange.vn).

 

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Market research for Vicem and member companies

In 2014, OCD has completed the market research on cement market through out the countries for Vietnam Cement Industrial Corporation (Vicem). The market research aim to explore clients' characteristics, brand strength, buying behaviors of different types of clients who buy cement via different channel. The results of the survey will be used for the industrial and sector analysis within the bigger project of developing strategy for 7 Vicem's member companies, including Hoang Thach, Hai Phong, Hoang Mai, Hai Van, Tam Diep, But Son, Bim Son cement companies. More than 1.600 cements distributors and construction companies in more than 50 provinces of Vietnam are interviewed during the market researchThis is among various market research projects run by OCD Market Research Team during the year.

OCD Management Consulting, Market Research Service.

Market research for SOHACO Group

In 2014, OCD has completed the market research on cement market through out Vietnam for SOHACO Group. The market research aim to explore clients' characteristics, brand strength, buying behaviors of different types of clients who buy cement via different channel. The results of the market research will be used for the industrial and sector analysis within the bigger project of developing business strategy for SOHACO and member companies. This is among various market research projects run by OCD Market Research Team during the year.

OCD Management Consulting, Market Research Service.

Consulting in Development of salary system for PetroVietnam Fertilizer and Chemicals Corporation (PVFCCo, 2014).

Consulting in Development salary system for PetroVietnam Fertilizer and Chemicals Corporation (PVFCCo, 2014). PVFCCois a leading enterprises in Vietnam in fertilizer, agrochemicals and petrochemicals business. OCD consultants help to: (i)Re-design salary system; (ii) Re-design salary and bonus policy according to 3Ps and KPIs; (iii) Consult in solutions to issues when implementation; (iv) Develop capacity dictionary and core competency framework for PVFCCo to recruit, trainning and appoint personnel, to develop requirements for the position newly created, and to apply salary and other policy to individuals. 

Developing Strategy for VICEM and 7 member companies

Consulting service in Strategy Development for Vietnam Cement Industry Corporation (VICEM). VICEM is a state-owned enterprise operating mainly in cement manufacturing, taking 34% of the cement market share in Vietnam. OCD consultants help to align business strategy with the corporation vision and assist in implementing the strategy in the following year. The specific objectives of the project include: (i) Develop business strategy to 2025; (ii) Develop strategies to 2025 for 7 core firm members (VICEM Hai Phong, VICEM Hoang Mai,  VICEM Hoang Thach, VICEM Hai Van, VICEM Tam Diep, VICEM Bim Son, VICEM But Son); (iii) ) Develop Balanced Score Card of 7 firm members of the firm; (iv) Develop strategies to function organizational structures, HR, manufacturing, and Marketing; (v) Assist 7 firm members in the first year of implementing new business strategiesThis project will be implemented by OCD's experienced Strategy Consulting team.

OCD Management Consulting, Strategy Consulting Service.

Consulting service in Strategy Development and Human Resource Management System for VIMICO, 2013).

Consulting service in Strategy Development and Human Resource Management System for VIMICO, 2013). The Vietnam National Coal - Mineral Industries Group (formerly Vietnam National Coal Corporation) is a Vietnamese mining company. The industrial conglomerate focuses on coal and mineral mining. OCD consultants help parent Company and 5 member companies to (i) Develop strategic objectives of human resource development, (ii) Identify training needs for the parent company through a situational assessment of human resource of parent company; (iii) Identify training needs for dependent entities, companies of limited liability, joint stock companies by assessing the current status of human resources of the companies; (iv ) Development training strategy and training plan for the entire Corporation, (v) Develop compensation system for the parent company.

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