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Management Knowledge

What Market Research can do for your SME

Market research is vital for the success of your enterprise. Depending on the nature of your business, your market research needs will vary. 


What is Innovation? And why you should innovate?

Innovation. What is this? Who can innovate? 

Innovation means figuring out new ways, new methods of doing things, and everyone can innovate. By innovating your business, you have the chance to create more efficient work processes, competitive advantage to develop against your rivals in the marketplace. These pictures below will guide you to deeper understanding about innovation.


Resources, experience, and perseverance in entrepreneurs’ perceived likelihood of success in an emerging economy

This research by leading Vietnamese empirical economist Vuong Quan Hoang, and his team was published on Springer’s Journal of Innovation and Entrepreneurship in May 2016. The research paper introduces new results obtained from a statistical investigation into a 3071-observation data set collected from a Vietnamese nationwide entrepreneurship survey in 2015. The survey was conducted through a series of entrepreneurs’ meetings that were organized in five economic centers in Vietnam (Hanoi, Ho Chi Minh City, Da Nang, Buon Ma Thuot, Can Tho) by the Vietnamese Youth Federation, Trung Nguyen Coffee Group, and the Center for Business Study and Assistance under a joint initiative on youth entrepreneurship. 


Secrets of Successful Market Research Studies

Whether your goal is to expand into new markets, introduce a new product or service, or gauge customer reactions, even the smallest businesses can benefit from a simple but well-planned market research study.



The Market research Process: 6 Steps to Success

The market research process is a systematic methodology for informing business decisions. The figure below breaks the process down into six steps:


Strategic Planning as a management tool

Strategic Planning is a comprehensive process for determining what a business should become and how it can best achieve that goal. It appraises the full potential of a business and explicitly links the business's objectives to the actions and resources required to achieve them. Strategic Planning offers a systematic process to ask and answer the most critical questions confronting a management team—especially large, irrevocable resource commitment decisions.


Balanced Scorecard

A Balanced Scorecard defines what management means by "performance" and measures whether management is achieving desired results. The Balanced Scorecard translates Mission and Vision Statements into a comprehensive set of objectives and performance measures that can be quantified and appraised. These measures typically include the following categories of performance:    


Measuring Corporate Innovation Capacity: Experience and Implications from i2Metrix Implementation in Vietnam

Authors: Hoang Quan Vuong, Nancy K. Napier, Hanh Kim Vu, Cuong Manh Nguyen, Dung Tri Tran

This paper discusses the issue of measuring corporate innovation capacity, and proposes a method for implementing such measurement program (i2Metrix). The actual survey on 19 Vietnamese leading businesses suggests that the i2Metrix design is working and can be further improved for future use. Responses by firms’s executives show not only their awareness of innovation but also interest in management tools and methods to make use of this crucially important but elusive concept and resource. Insights from the survey highlight a disciplined process of innovation, adoption, and diffusion.


The question of new motivation for economic growth

The question of which sector of the economy holds the largest potential for the national economic growth attracted much attention from economic experts at the Autumn Economic Forum held last month.


Vietnamese OER running on a Vietnamese-made platform

In March 2014, the Vietnam Open Educational Resources (VOER), of which OCD and OMT are active partners and contributors, announces the launching of its innovative technology platform, designed and developed by the Vietnam Foundation for the public to contribute and share learning and teaching materials and curriculum development on www.voer.edu.vn.


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