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Pharmaceutical Market Research: Data collection and analysis for SOHACO Trading and Pharmaceutical Group

In 2014, the OCD Market Research team performed in-depth research on the pharmaceutical market in Vietnam for the SOHACO Trading and Pharmaceutical Group JSC. The aim of this market analysis was to collect and analyze information on the pharmaceutical market in Vietnam, and to ultimately strengthen this emerging pharmaceutical group's business strategy.

The project had five key phases: (i) Develop project plans, collect samples and inquiry candidate list; (ii) Supervise the inquiry; (iii) Conduct the interviews; (iv) Collect and analyze data; (v) Make reports and present to SOHACO Group.

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