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Vietnam Market Research: Cement industry analysis for Vicem and member companies

OCD Management Consulting's Market Research team researched the cement market in Vietnam for Vietnam Cement Industrial Corporation (Vicem). The aim of this industry analysis was to explore the characteristics, brand strengths and buying behaviors of various clientele purchasing cement external to Vicem.

The subsequent research was part and parcel to Vicem's larger goal of developing the over all business strategy, as well as for each of it's seven member companies (Hoang Thach, Hai Phong, Hoang Mai, Hai Van, Tam Diep, But Son, Bim Son). The data gathered through this market research project provided a comprehensive analysis of the cement industry and sector, generated insight, and ultimately informed business strategy for Vicem and its member companies.

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